Amazon Prime Day 2019: Fast facts
- When is the next Prime Day? On Monday, July 15 at 3am EDT (midnight PDT), but our deals list is live today
- When does Prime Day end? Tuesday, July 16 at 3am EDT (midnight PDT). It's two full days – 48 hours long.
- What will be the best Prime Day deals? The biggest discounts on Amazon.com are likely to be Amazon-owned products, especially Echo speakers and the Fire TV
Amazon has revealed what's on sale for Prime Day. The annual sales extravaganza begins this Monday and will run for 48 hours. Similar to previous Prime Days, Amazon (AMZN) is slashing prices and offering more than one million deals as a way to drum-up spending during a typically slow summer sales period.
Amazon also wants to drive people to subscribe to its Prime membership service. Unsurprisingly, Amazon is emphasizing the deep discounts on its own gadgets and in-house brands in its deals preview, which it released Friday. For example, an Amazon Echo will cost $49.99, which the company claims is half off its normal price of $99.99. But the discount is not as drastic as it might appear: The smart speaker is selling for $69.99 ahead of Monday's event.
The better deal is the Echo Show, its smart speaker with a screen and premium speakers. That will cost $159.99 — $70 off its current list price of $229.99. Other Amazon gadgets on sale include the Fire TV Stick with Alexa for $14.99 (Right now, it's $39.99) and the Fire TV Cube for $69.99. That's $50 less than its current price of $119.99.Amazon Fire tablets are also getting reduced. It's most advanced version, the Fire HD 10, will cost $99.99 — $50 less than its current price of $149.99.
These prices are similar to the deals Amazon offered on Black Friday of last year. Amazon is discounting its in-house line of products, which its rapidly expanding. Men's and women's clothing from Amazon's lines like Goodthreads and Amazon Essentials will be up to 50% off. Its home goods brands, such as Presto! and Solimo will be up to 30% off. And its AmazonBasics brand, which encompasses everything from kitchenware to small electronics, will be up to 30% off. Amazon is emphasizing its new Lady Gaga makeup brand, HAUS Laboratories. Prime members will be able to pre-order her new products for the first time. But there are several name brands on sale, too. Some Under Armour (UA) clothing will be 40% off, Lacoste clothing will as much as 30% off and Eddie Bauer clothing will be as much as 60% off.
Electronics that aren't from Amazon will also be discounted. For example, some Sony LED Smart TVs will be half off, Facebook's Portal device will cost $79 (It usually runs for $199) and the Nintendo Switch will also be discounted. Amazon's biggest rivals are also offering Prime Day-like discounts on their websites. Target (TGT)is mimicking the idea with “Deal Days,” a two-day event featuring similar deals. eBay (EBAY) has also rolled out sales for the entire month of July. It's not a surprise that other retailers want to chip away at Amazon on Prime Day. Although the company doesn't disclose revenue from previous Prime Days, Amazon said last year's sale was its “biggest global shopping event ever.”Prime Day has changed the terrain of the summer for retailers,”.
See below for a longer list of prime day deals.
Amazon Prime Day deals: the early list
These are the best Amazon Prime Day deals, according to our deals experts. You'll find a curated list of what's on sale and what's worth buying in advance of the 48-hour Prime Day 2019. We even note the original MSRP to prove it's a good deal.
Pro tip: Buy early to secure the best price while things are in stock during Prime Day – if the price drops further at any point, you can always make an easy A-to-Z Amazon return (usually before things ship). After all, if you wait, you can't do the opposite and get something once it's sold out.
Get it now: $10 Prime Day credit if you spend $10 at Whole Foods or on Amazon Prime NowToday through the end of Prim Day on July 16, if you spend $10 at Whole Foods or Amazon Prime Now, you'll get a $10 credit. It can be used over the course of Prime Day, but expires on July 17.
Echo Dot (3rd Gen)
$49.99 $24.99 at AmazonThis is the newest Amazon Echo Dot speaker for 50% off. Its the cheapest way to an Alexa-powered smart speaker and can answer questions, play music, check the weather and more.
Echo (2nd Gen) Smart Speaker
$99 $69 at AmazonYou can save $30 on the powerful Echo smart speaker. The 2nd generation Echo produces impressive sound and works with Amazon Alexa to become your virtual assistant.
Ring Video Doorbell Pro with Echo Dot (3rd Gen)
$298.99 $169 at Amazon
Get the Ring Video Doorbell and Echo Dot on sale for $169 at Amazon. This bundle deal include an $80 discount on the Ring Doorbell Pro and a free 3rd-gen Echo Dot.
Fire TV Recast
$229.99 $129.99 at AmazonQuestion: If you're buying a Fire TV Recast to watch free OTA HD channels and record them with a DVR functionality, you're already looking to go cable-free and cut cost, right? Why not do that at the source when buying this device?
Dell UltraSharp U2718Q |
$739 $399 at DellDell's UltraSharp monitors have impressed us, with thin bezels and a screen that stands the test of time. This newer 27-inch version of its Ultra HD monitor should be no different, and is $340 off today.
Surface Laptop (Core i5, 8GB, 256GB)
$999 $692 on AmazonMicrosoft Surface deals are always popular on Amazon Prime Day, and 2019 is no different. This version comes with a 7th-Generation Intel Core i5 CPU, 8GB of RAM, and 256GB SSD of storage
Insignia NS-39DF510NA19 39-inch Full HD Smart Fire TV
$230$179.99 at AmazonSave $50 on the top-rated Insignia 39-inch Smart TV. The HD TV has Fire TV built-in so you can stream thousands of movies and TV shows from the home screen of your TV.
TCL 55R617 55-Inch 4K Ultra HD Roku Smart TV
$799.99 $529 at AmazonGet the TCL 55-inch 4K smart TV on sale for $529. That's the best price we've found for the UHD TV that has the Roku experience built-in.
TCL 6-Series 4K HDR Roku TV (65R617)
$1,299 $499.99 on AmazonOur favorite affordable TV of 2018 just got a price drop. Really, you can find it elsewhere for $749 at this point, but during Amazon Prime Day? It's a lot lower, at just $499.
TCL 4-Series 4K HDR Roku TV (43S425)
$329 $219 on AmazonTCL's 4-Series is one of the best 4K TV deals on Amazon, with HDR and Roku built-in. It might not be able to compete with LG OLED TVs, but at a fraction of the price you won't be disappointed.
Apple AirPods (2019)
$159 $144 on AmazonThis version comes with the standard-charging (not wireless) case using Apple Lightning connector, but has the new Hey Siri capabilities and longer battery life of the AirPods 2.
Apple AirPods (2019) with Wireless Charging Case
$199$179.99 at Amazon
Save $19 on Apple's original truly wireless AirPods at Amazon. That's the best price we're seeing right now for the latest model AirPods that come with a wireless charging case.
Fitbit Alta HR
$129.95 $89 at AmazonGet the Fitbit Alta HR on sale at Amazon for $89. That's a nice price cut for the ultra-slim fitness tracker that continuously tracks your steps, heart rate, activities, and calories burned.
Fitbit Charge 3
$149 now $119 on AmazonGrab Fitbit's essentialist fitness tracker for $30 off to keep track of your heartbeat and fitness goals while running through over a dozen different fitness modes (including swimming – it's water-resistant up to 50 meters) for an up to 7-day battery life.
Fitbit Charge 3 SE
$169 now $139 on AmazonFor a bit higher price, the Fitbit Charge 3 Special Edition adds an NFC chip to make purchases on the go. You also get a nice fabric band.
Fitbit Versa for
$199 $169 on AmazonThe Fitbit Versa is an affordable fitness smartwatch with apps, local storage for music, and a four-day battery life. It can also link up to your smartphone for call, text and calendar notifications.
Fitbit Versa SE
$229 $199 on AmazonLike the Versa but want even more luxe? The special edition includes an NFC chip to make mobile purchases and includes a classy fabric watchband.
Apple Watch Series 3 GPS, 42mm
$309 $229 at AmazonYou can save $80 on the Apple Watch Series 3 at Amazon. The waterproof smartwatch features GPS technology and offers heart rate monitoring.
Apple iPad 32GB
$329 $249 at AmazonGet the latest model iPad on sale for $249 at Amazon. This is the best price we've seen for the 9.7-inch tablet that features 32GB of storage and offers 10 hours of battery life.
Apple iPad Pro 512GB
$1,149 $1099 at AmazonSave on the latest model Apple iPad Pro at Amazon. The 11-inch tablet packs 512GB of storage and includes an A10X fusion chip for powerful laptop-like performance.
Samsung Galaxy S10
$899 $642 on AmazonIf you're on AT&T, T-Mobile, or any other GSM network, then you're in luck with this Galaxy S10 Amazon Prime Day 2019 deal.
JBL Flip 4 Bluetooth Portable Stereo Speaker (renewed)
$110.95 $64.95 at AmazonThe top-rated JBL Flip 4 Speaker is on sale at Amazon for $64.95 The Bluetooth portable speaker is waterproof and provides up to 12 hours of playtime.
GoPro Hero7 Black
$399.99 $333.89 at AmazonYou can save $66 on the GoPro Hero7 Black action camera. The waterproof Hero captures insanely smooth videos and offers voice control and live streaming.
Instant Pot DUO80, 8 Qt Pressure Cooker
$139.95 $63.99 at AmazonAlways a popular item during Prime Day, the Instant Pot Duo is on sale for just $63.99. That's a huge discount and the lowest price we've found for the eight-quart pressure cooker. You must apply the $10 coupon at checkout to receive the full discount.
iRobot Roomba 690 Robot Vacuum
$374.99 $279 at AmazonUse the iRobot Home app to clean your floors from anywhere. The sensors will even alert Roomba to work harder on concentrated areas of dirt. It's currently on sale and $95 off at Amazon.
Furbo Dog Camera
$249 $199 at AmazonYou can save $50 on the Furbo Dog Camera at Amazon. The Furbo allows you to monitor your pet from anywhere and will even toss your dog a treat with the compatible app.
XFX Radeon RX 590 Fatboy |
$279 $219 on AmazonLike the AMD Radeon RX 590? This aftermarket graphics card boasts a robust cooler, along with a factory overclock, and it's $60 off ahead of Prime Day 2019.
Gigabyte Radeon RX 590 Gaming 8G |
$269 $209 on AmazonThis take on the AMD Radeon RX 590 twin Windforce fans keep the GPU cool enough to do some overclocking, if you're willing to take it for a spin, all with a $60 discount attached to it.
Sapphire Nitro+ Radeon RX 590 |
$289 $215 on AmazonYou can save $75 on the Sapphire Nitro+ RX 590, which has the distinction of featuring a dual BIOS. Swap between a boost mode when gaming, and then stay silent when you're asleep.
AOMAIS Sport II Portable Bluetooth Speaker $29 on Amazon
This Bluetooth speaker has 20W sound, a rechargeable battery, and can sustain a drunk in water up – all for under $30 during Prime Day.
Are Amazon Prime Day deals only for Prime members?
Yes. Keep in mind that you must be a member of Amazon Prime to partake in the 48-hour deals event. It's Amazon's way of pushing its membership program that costs $119/year.
Prime Day pro tip: If you're not a member you can sign up for a free 30-day trial today, and that will last you right through the Prime Day sale. It comes with all of the perks too, like two-day free shipping and Amazon Video streaming with access to Amazon Originals.
What other retailers participate in Prime Day?
Every year more and more retailers are trying to compete with the tech giant by participating in their own version of Prime Day. You'll find discounts on clothing, tech, home goods and more from a variety of online and local retailers.
Last year Walmart joined in on Prime Day by offering free two-day shipping without membership fees and free same-day pickup on qualifying items. The retailer also discounted a wide array of products that included TVs, Google Home devices, kitchen appliances, laptops and much more – and we're already seeing a few Walmart deals to rival Prime Day.
Other big retailers like Target, Best Buy, Macy's and eBay also promoted their own one-day sale with discounts on best-selling items throughout their site.
Prime Day pro tip: We expect this year that more retailers will participate in the July event and will even extend the one-day sale to a weeks worth of discounts, and sure enough, we'll be providing all of their Prime Day-competing deals on this page.